Abstract: This study aims to study and find out the hedonic shopping motives to the consumers of. Hedonic motives for action ('Hedonia') were not associated with GPA or students' negative emotional states. Semester GPA was collected from school records. (2022), "Determinants of the online purchase intention: hedonic motivations, prices, information and trust", Baltic Journal of Management, Vol. Consumer Behavior, Buying Motive, Hedonic Shopping Motive. Undergraduate students (N119 mean age21.24 SD3.16 years 59.7 female) completed self-reported measures of hedonic and eudaimonic motives for action, and depression, anxiety, and stress. This paper is financed by National Funds of the FCT – Portuguese Foundation for Science and Technology within the project «UIDB/04928/2020».įunding: UIDB/04928/2020 - FCT – Portuguese Foundation for Science and Technology. This study serves as a basis for the future growth of Internet marketing. There are studies on the hedonic motivations that are effective in the impulse buying behavior of consumers who shop online. It appears that the most important hedonic value to online shoppers is having the choice to interact or not interact with others while shopping on the Internet. The results also revealed that it plays an important role to promote online trust and online loyalty. Two hedonic motivations unique to Internet shopping, privacy and online shopping achievement, were found. The estimation of the structural model in the context of online shopping includes the influence of utilitarian motivations (price and access to information), which offer a rational experience and also include emotional motivations (hedonic adventure motivations) on the intention to buy online.
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